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The interior of the new Proton Persona offers an impressive array of standard equipment in a comfortable and ergonomic environment, promising a safe and pleasant place for driver and passengers whether the trip is long or short.
Entering the Persona cabin you immediately notice the attractive black and metallic grays and roar textures chosen to enhance the sporty feel of the interior while matching and complimenting the exterior styling.
Well balanced design reflecting its Lotus heritage ensures the Persona gauges are easy to read with a tachometer and speedometer around which the engine indicator icons give useful and easy to read information on engine status and other important items.
The centre console has been designed with new elements including a deep practical stowage bin, a sleek, giving a clean contemporary feel. Dual cup holders in the front and dual cup holders in the rear plus an interior 12 volt power supply socket to recharge electronic devices adds to the console's versatility.
The power window switches and the remote external mirror control have been located on the door trim for easy access and convenience.
The Blaupunkt customized and integrated audio system recognizes MP3 format and will also play from an iPod using an optional cable connection.
The cabin is equipped with two front and two rear speakers for better sound staging and less distortion.
Air conditioning is standard on all Protons and the system on the Persona has been tailored to match design of the cabin. Proton has a long-standing reputation for powerful air conditioning systems. It offers immediate cooling on even the hottest of GCC days. It is a temperature control system as standard on Persona.
Sound deadening material has been strategically applied within the Persona cabin to reduce noise intrusion, which combined with the lower ambient noise as a result of lower wind noise and better NVH, makes it a very quiet and comfortable environment.
The Persona's bucket seats have been designed to deliver better lateral support in high-speed corners with high bolster support to cradle the occupant’s hips sides and shoulders and have been designed for maximum comfort. They also feature greater height adjustment which coupled with the adjustable steering wheel ensure drivers of all sizes can now attain a comfortable driving position.
Using multi-hardened foam moulding technology each part of the seat is shaped with two different types of foam to conform to the contours of the human body, eliminating uncomfortable high-pressure areas. The result is seats that are firm supportive and controlling in tight and twisty conditions as well as soft and cushioning on long drives.
A convenient tilt slide lever is strategically placed high on the outside of the front seats to deliver rapid access to the rear seat area.
The steering column is constructed with a three-point collapsible mechanism to protect the driver while there is SRS airbags for both driver and front seat passenger.
The steering wheel develops an improved grip and contour while the steering column has been widened for a more solid powerful feel.
Controls for the audio system are also integrated into the steering wheel for greater safety and convenience.
The passenger sun visor features a vanity mirror.
The Persona interior offers generous storage areas in the form of a deep centre console, an integrated glove compartment, deep door panel compartments and pockets, a handy shelf under the steering wheel, four cup holders and a large and spacious 430-litre boot area that can be doubled with the flat folding 60/40 split fold rear seats.
Exterior:
The exterior silhouette projects muscular shoulders that extend through the car and combine with the sleek roof line underlining Persona's spirited and dynamic appearance.
Attention to details such as the stylish seven spoke 15inch alloy wheels inject dynamic elements while Persona's pronounced stance communicates the confidence that comes from its superior ride and handling characteristics, agility, assertiveness and stability.
Proton stylists have used many details of the GEN.2's architecture while incorporating subtle refinements including a new grille that accentuates the Persona's individual personality.
Persona utilises virtually no common panels with GEN.2, with a new side body stamping, new roof turret, new doors and of course the booted rear end panels.
Colours have been selected to enhance the car's architecture with a choice of seven shades including solid white, iridescent white, metal grey, tranquillity black, solid red, light gold and blueberry tea.
Simplicity and stylishness prevails in the Persona's interior with Proton designers drawing heavily on the minimalist Lotus approach to elegance and sportiness.
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